Foreigners
And Fights, PS3 JPN Launch’s Dark Side
Post by :
fitrahdika at, 25 november 2012 01:00 WIB
Visit my web : http://77ps3-320.blogspot.com /
The PS3 launch a
cakewalk? At the worldwide sales debut of PlayStation 3, Sony's newest console attracted
dozens of media outlets and thousands of people willing to camp outside
overnight for a chance to score the 60,000 yen game system.
Minutes before
the clock struck 7:00 A.M. and Sony's new PlayStation 3 console would
officially go on sale, a company representative addressed the crowd of media
and the new face of early bird game console buyers - Chinese nationals.
Unfortunately
for her and the rest of the Sony entourage, the men and women standing
patiently in the front of the line either didn't understand what she was
saying, or didn't care - the first buyers of PS3 were largely elderly Chinese
men and young Chinese women with shaky Japanese language skills.
A 26-year-old
Chinese man politely stood on stage while the organizers earnestly tried to
squeeze some information him.
The Japanese
media would later catch up with him, confirming suspicions that the first PS3
buyer didn't understand Japanese. An eyewitness claimed the young man didn't
purchase a single game for his brand-new PS3.
This is the true
face of the PlayStation 3 debut in Japan. Hardcore gamers are not here waiting
in line overnight, buying a first-run PS3, and running home to play some good
old next-gen gaming. Rather, opportunistic Japanese businessmen have the
largest presence, hiring poor Chinese men and women to wait in line for a PS3,
one which will later be sold on web auctions to wealthy gamers around the world
for exorbitant amounts of money.
Around the
corner of Bic Camera, the line continued on and was partitioned by a television
news van. The pressure was too much as the line busted open and more pushing
ensued (which broke out in front of the waiting truck), causing those waiting
in back to push forward, inching themselves closer to the finish line with a
prideful Kutaragi waiting.
A gruff-looking
Bic Camera manager was the first to realize the problem - nobody in line
understood the directions his employees were screaming. He quickly grabbed one
of his Chinese-speaking employees, put him on top of a ladder, handed him a
megaphone, and instructed the young man to address the crowd in Chinese.
Based on my
observations of the first twenty PS3s sold at Bic Camera, they were all
purchased by Chinese nationals, none of whom bought any software. One elderly
Chinese man, next in line to buy a PS3, was in a state of panic. All but one
young man - a Chinese exchange student studying in Japan. "What game will
you play on your PS3?" she asked.
"The tennis
game," he replied. Among the four software titles that launched with the
PS3 in Japan, there was only one sports title - Sega's golf game. It's not the
Chinese that I'm upset about. If you're poor and without a good job in Japan,
20,000 yen to wait in line isn't a bad deal. Sixty seconds before Kutaragi
kicked off the launch, rain started to fall on hundreds of people in line, many
without umbrellas. Meanwhile, true Japanese gamers are waiting. Based on the
record-breaking attendence of this year's Tokyo Game Show, there are tens of
thousands of Japanese interested in playing (not selling) PlayStation 3. As
evidenced by the ongoing DS Lite storages in Japan, patient Chinese and their
crooked Japanese bosses will be there too, waiting.
Sony should be
scolded for staging a national launch event with 80,000 units. If Sony and
major retailers like Bic Camera or Yodobashi Camera are going to participate in
launch day festivities like today, police need to be present.
From Wikipedia,
the free encyclopedia
The launch of
the PlayStation
3 into the Japanese market on 10 November 2006 marked the second major seventh generation
entertainment system to be released. The system was released seven days later
on 17 November in the United States. Introduction into other world markets was
delayed by a shortage of diodes for use in the Blu-ray disc player;
the device was launched in European and other world markets in the first half
of 2007.
NTSC region
Japan
The PlayStation
3 was launched in Japan on 10 November 2006 at 00:00am. There were reports that
many of the initial systems were obtained by businessmen who paid mainly Chinese
nationals to buy the system without any software to resell on eBay,[1] as
a result of this there were more hardware units sold than there were games, Ridge
Racer 7 was the highest selling game on launch day. 81,639 PS3 systems were
sold within 24 hours of its introduction in Japan. Sony has opted to go with an
open pricing scheme for the 60 GB model, allowing retailers to set a price
point themselves.
Japan launch
titles
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Title
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Publisher
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Japan PS3 launch quantity slashed again -- will it ever end?
By Paul Miller
After seeing their
precious PlayStation 3 launch
number ravaged by component shortages
and manufacturing woes, we thought our Japanese neighbors could finally feel
confident in the paltry 100k share
they'd been promised by Sony last month, but it looks like they've been
betrayed once again. Turns out that Sony will only have 80k of the elusive PS3s
prepped by the November 11th for the Japanese launch, due to another component
woe. With pretty much every available pre-order slot in the country already
snapped up by next-gen hopefuls, and even some of those orders on the fritz, it
looks like the best chance you'll have to get the console in The Land of the Rising
Sun next month will be to line up outside a non-pre-order retailer and hope for
the best. Dress warm!
Source From :
http://EzineArticles.com/?expert= Paul Miller
Wikipedia, the free encyclopedia
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