Saturday, November 24, 2012

PS3 JPN Launch’s

Foreigners And Fights, PS3 JPN Launch’s Dark Side
Post by : fitrahdika   at, 25 november 2012 01:00 WIB
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The PS3 launch a cakewalk? At the worldwide sales debut of PlayStation 3, Sony's newest console attracted dozens of media outlets and thousands of people willing to camp outside overnight for a chance to score the 60,000 yen game system.
Minutes before the clock struck 7:00 A.M. and Sony's new PlayStation 3 console would officially go on sale, a company representative addressed the crowd of media and the new face of early bird game console buyers - Chinese nationals.
Unfortunately for her and the rest of the Sony entourage, the men and women standing patiently in the front of the line either didn't understand what she was saying, or didn't care - the first buyers of PS3 were largely elderly Chinese men and young Chinese women with shaky Japanese language skills.
A 26-year-old Chinese man politely stood on stage while the organizers earnestly tried to squeeze some information him.
The Japanese media would later catch up with him, confirming suspicions that the first PS3 buyer didn't understand Japanese. An eyewitness claimed the young man didn't purchase a single game for his brand-new PS3.
This is the true face of the PlayStation 3 debut in Japan. Hardcore gamers are not here waiting in line overnight, buying a first-run PS3, and running home to play some good old next-gen gaming. Rather, opportunistic Japanese businessmen have the largest presence, hiring poor Chinese men and women to wait in line for a PS3, one which will later be sold on web auctions to wealthy gamers around the world for exorbitant amounts of money.
Around the corner of Bic Camera, the line continued on and was partitioned by a television news van. The pressure was too much as the line busted open and more pushing ensued (which broke out in front of the waiting truck), causing those waiting in back to push forward, inching themselves closer to the finish line with a prideful Kutaragi waiting.
A gruff-looking Bic Camera manager was the first to realize the problem - nobody in line understood the directions his employees were screaming. He quickly grabbed one of his Chinese-speaking employees, put him on top of a ladder, handed him a megaphone, and instructed the young man to address the crowd in Chinese.
Based on my observations of the first twenty PS3s sold at Bic Camera, they were all purchased by Chinese nationals, none of whom bought any software. One elderly Chinese man, next in line to buy a PS3, was in a state of panic. All but one young man - a Chinese exchange student studying in Japan. "What game will you play on your PS3?" she asked.
"The tennis game," he replied. Among the four software titles that launched with the PS3 in Japan, there was only one sports title - Sega's golf game. It's not the Chinese that I'm upset about. If you're poor and without a good job in Japan, 20,000 yen to wait in line isn't a bad deal. Sixty seconds before Kutaragi kicked off the launch, rain started to fall on hundreds of people in line, many without umbrellas. Meanwhile, true Japanese gamers are waiting. Based on the record-breaking attendence of this year's Tokyo Game Show, there are tens of thousands of Japanese interested in playing (not selling) PlayStation 3. As evidenced by the ongoing DS Lite storages in Japan, patient Chinese and their crooked Japanese bosses will be there too, waiting.
Sony should be scolded for staging a national launch event with 80,000 units. If Sony and major retailers like Bic Camera or Yodobashi Camera are going to participate in launch day festivities like today, police need to be present.
From Wikipedia, the free encyclopedia
The launch of the PlayStation 3 into the Japanese market on 10 November 2006 marked the second major seventh generation entertainment system to be released. The system was released seven days later on 17 November in the United States. Introduction into other world markets was delayed by a shortage of diodes for use in the Blu-ray disc player; the device was launched in European and other world markets in the first half of 2007.
NTSC region
The PlayStation 3 was launched in Japan on 10 November 2006 at 00:00am. There were reports that many of the initial systems were obtained by businessmen who paid mainly Chinese nationals to buy the system without any software to resell on eBay,[1] as a result of this there were more hardware units sold than there were games, Ridge Racer 7 was the highest selling game on launch day. 81,639 PS3 systems were sold within 24 hours of its introduction in Japan. Sony has opted to go with an open pricing scheme for the 60 GB model, allowing retailers to set a price point themselves.
Japan launch titles

Japan PS3 launch quantity slashed again -- will it ever end?
After seeing their precious PlayStation 3 launch number ravaged by component shortages and manufacturing woes, we thought our Japanese neighbors could finally feel confident in the paltry 100k share they'd been promised by Sony last month, but it looks like they've been betrayed once again. Turns out that Sony will only have 80k of the elusive PS3s prepped by the November 11th for the Japanese launch, due to another component woe. With pretty much every available pre-order slot in the country already snapped up by next-gen hopefuls, and even some of those orders on the fritz, it looks like the best chance you'll have to get the console in The Land of the Rising Sun next month will be to line up outside a non-pre-order retailer and hope for the best. Dress warm!
Source From :
Wikipedia, the free encyclopedia

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